500 word synopsis – Studypool

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Dawar, N. & Bendle, N. (2019). Marketing in the age of Alexa. Harvard Business Review.

De Swann Arons, M.; van den Driest, F.; Weed, K. (2014). The ultimate marketing machine. Harvard Business Review.

Lafley, A. G. & Martin, R. L. (2017). Customer loyalty is overrated: Focus on habit instead. Harvard Business Review.

McGrath, R. G. (2017). Old habits die hard, but they do die. Harvard Business Review.

Levitt, T. (1975). Marketing Myopia. Harvard Business Review.

Reeves, M.; Love, C.; & Tillmanns, P. (2012). Your strategy needs a strategy. Harvard Business Review.

Rust, R. T.; Moorman, C.; & Bhalla, G. (2010). Rethinking Marketing. Harvard Business Review.

Simons, R. (2014). Choosing the right customer. Harvard Business Review.

Need 500-word synopsis of the marketing management concepts and issues discussed in the above all articles.

 

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