jimmy johns research paper

Jimmy John’s My personal reason to investigate Jimmy John’s is that I have had the experience of being a delivery driver for the franchise for the last two years. In this time I have learned some information about the business that is not commonly known and what happens outside of the customers’ views. In 1983, Jimmy John Liautaud perfected his award-winning bread and opened up his first Jimmy John’s restaurant. Jimmy John did not have a lot of money to start out his company and he was even unable to pay for an ice machine in his restaurant.

His goal to expand the restaurant was to go around sampling his sandwiches and letting customers know about his cheap prices and that he delivered. This is still something the company is prided on today. “What makes Jimmy John’s different from the rest is that it’s honest, it’s damn good, it’s damn fast, at a decent price! ” (Jimmy John’s) Although there is not a reliable source I have been told about the story relating Jimmy John’s, Erbert & Gerbert’s, and Milio’s. Milio’s is not as big of a success as the other two but if you were to compare Jimmy John’s and Erbert and Gerbert’s menus, there are a lot of similarities.

The reason is that they are all cousins of Jimmy John Liautaud. The rumor is that Jimmy John was trying to help out his cousins by opening up a franchise for them to run of his store and they took the recipes and opened up their own stores. Jimmy John’s menu Erbert & Gerbert’s menu The main mission of Jimmy John’s is as I said before to be fast and at a good price. The most common slogan for the company is “freaky fast”, this slogan is emphasized in all of the advertising. Jimmy John’s is a sandwich company that has limited options for choice compared to other companies.

The reason is that Jimmy John wants his customers to try the sandwiches the way he thinks they provide the best taste. Although in my opinion I believe there should be more options for the customers to be able to choose from. Some of the ways they are limited is only one type of sub bread, French bread, and one type of sandwich bread, wheat bread. Another way is only providing mayo, mustard, and oil and vinegar as sauce options. A recent problem with Jimmy John’s has been the recent sprout breakouts which have been on the news. This has hurt business for the company and ruined the eputation. The sprouts had some type of salmonella which caused them to all be recalled and have been unavailable on the menu for close to six months now with no replacement. Customers always are asking when the sprouts are coming back and there is no information available yet if there is a replacement. I have seen a few customers walk out of the store in disappointment of this. Apart from being a delivery driver I also have the job of sampling to the city of De Pere within our delivery area. Sampling is required every day when possible at every franchise store.

The goal of sampling is to let everyone know that they deliver and are the perfect options for any last minute orders that need to be placed. After a sample is brought to each person, we are to take business cards and call back the next day to find out any feedback and how we could further help them with any questions they may have. I find this is an excellent way to build the business and to get out and talk to any customers to find out what we should be doing different. I love the opportunity of being the sampler for the store as I get to go out and bring samples and who doesn’t love free food?

Jimmy John’s offers franchising options for those that would like to run their own Jimmy John’s. They require most of the money up front which is something that I would not expect. On their website the total initial investment is estimated to be anywhere from $305,500 –to $487,500. The website provides eleven steps that must be taken before opening a Jimmy John’s franchise. “1. Franchise candidate receives and reviews the Jimmy John’s franchise information and promptly returns the completed confidential application to the Jimmy John’s corporate office. ” (Jimmy John’s) “2.

Franchise development representative reviews application. ” (Jimmy John’s) “3. An appointment is set with qualified candidate to visit Jimmy John’s corporate office, where the candidate will then be disclosed with our current Franchise Disclosure Document (FDD). ” (Jimmy John’s) “4. A questionnaire is completed by the franchise applicant. A background check and credit history report is obtained by Jimmy John’s corporate office and reviewed. ” (Jimmy John’s) “5. Franchise review committee notifies candidate that they are approved or denied. ” (Jimmy John’s) “6. A Franchise Agreement s sent to the approved candidate to be signed and the franchise fee is paid. Password to owner’s section of Jimmy John’s website is provided to franchisee. ” (Jimmy John’s) “7. The approved franchisee attends orientation in Champaign, IL. ” (Jimmy John’s) “8. All potential sites are submitted by the franchisee to Jimmy John’s for approval, we will also be working on sites. ” (Jimmy John’s) “9. Jimmy John’s does an initial store layout. You follow the process that Jimmy John’s has prepared for buildout and new unit construction. ” (Jimmy John’s) “10. Final inspection (minimum 3 days prior to opening). ” (Jimmy John’s) “11.

Work harder than you ever have in your life. ” (Jimmy John’s) Technology has definitely benefited Jimmy John’s in many ways. The first way it has helped is the P. O. S. systems that are being used. They are very helpful for taking orders and have many great features. My personal favorite feature is when we put in an address for a delivery there is a map button that with one click it will show up on a map and we can see exactly where it is. Before the P. O. S. systems were installed all the orders had to be written down and totals had to be calculated which could complicate the process and slow everything down.

Another benefit to technology is smart phones. With smart phones customers are able to order right from there phone. There is a Jimmy John’s app that can be downloaded and allows them to order almost instantly and even saves the employee’s time by not having to take the order. Also, when the customer puts the order in wrong it is not our fault; although with good customer service we may still remake their order to keep the customer happy. The most important part of running any business is customer service.

It is really important to keep the current customers happy and returning rather than just trying to replace them with other customers. Overall I feel that Jimmy John’s does a fantastic job with most of the operations. The only thing I would personally change is to add in more options to put on the sandwiches. I plan on leaving Jimmy John’s once I am out of Fox Valley Technical College, but if I were to ever think about opening up a franchise or a business Jimmy John’s would be at the top of my list for what I would like to be an owner of.


Jimmy John’s. May 17, 2012. http://www. jimmyjohns. com

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