Reason why companies alter products when they engage in international business

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Reason why companies alter products when they engage in international business

1. A pharmaceutical research company based in UAE has found and effective vaccine for Covid-19. They want to supply the rest of the world this vaccine without much delay to avoid competition and to gain first-mover advantage in many markets. Since you have studied international business, the company has asked about your expert advice on the appropriate mode of entry into the world markets. Which mode of entry would you recommend in this case and why?

2. The McGrew company based in the United States, manufacturing of oil refining machines have for years, sold a substantial number of machines in the UAE. However, a UAE local firm has begun to manufacture them. Also, McGrew’s local distributor has told him Allen, the president, that if McGrew expects to maintain its share of the market it will also have to increases its exports to UAE. Allen is in a dilemma. The UAE market is too good to lose but McGrew has had no experience with foreign manufacturing operation

3. Outline the three reason why companies alter products when they engage in international business. Provide examples to demonstrate your case

Reason why companies alter products when they engage in international business

4. French cosmetics giant L’Oreal announced that it was removing words like “whitening” from its products, against the backdrop of global anti-racism. “The L’Oreal Group has decided to remove the words white/whitening, fair/fairness, light/lightening from all its skin evening products. The company said in a brief statement. Several companies — including L’Oreal — have been criticized recently for skin-lightening products after the global rise of Black Lives Matter movement following the police killing in the US of African George Floyd last month. Identify and explain the theory behind this decision, do you agree with this, why or why not?

5. International Marketing strategy is closely related to Market Orientation, Using McDonalds as an example explain five common marketing orientations.   You should clearly demonstrate how McDonalds concurrently pursue all the orientations

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